TRAIL RUNNING WITH SWIFTER

There’s nothing quite like shooting outdoors with nature at your doorstep and trusting that the elements will work in your favour. Sure, part of being a photographer is making sure you get great images no matter the situation, but this day was truly on our side.

Swifter, a Dublin-based brand that sells fitness essentials, runs a local run club that I recently attended. They were so friendly, and I thought, “Why not shoot something?” They’re about to launch a trail vest, and with the amazing trails right in the Dublin mountains, it made for the perfect location to spend an afternoon shooting. I aimed to capture some hero images, action shots, and a few moving elements, and we nailed it. I hadn’t expected to do so much running, but the results were totally worth it.

Check out a selection of the images below and a short behind-the-scenes film of the shoot.